My work spans various sectors, focusing on clean beauty, culture, and sustainability. Guided by the belief to do better the phrase "Don't just do good design, do good" is a mantra I try and adhere to daily. I strive to create beautiful, meaningful and impactful solutions for my clients.

Collaborating with entrepreneurs and startups, I bring ideas to life. My expertise encompasses branding, packaging, trend analysis, art direction and more. I have a particular interest in ethical packaging within personal care & wellness.

My experience includes working with known brands and organisations such as PepsiCo, Unilever & Marks & Spencer, to smaller start-ups and brands like Ouli's Ointment, Hello Sunday and Equiano Rum. Alongside these more expected design clients, I've also contributed many years of design to music initiatives for record labels and artists.

As a design professional, I'm committed to ethical practices, sustainability, and inclusivity. I support local businesses, utilise conscious materials, and advocate for equality, human rights, and opportunities for all. Working across to encourage and build instead up is something I truly believe in. I also believe in the power of good communication, good design, and kindness.